TapPilot is a growth desk for Apple Search Ads built for subscription apps. It connects what you spend on Apple Search Ads to the subscribers and revenue you actually earn — so you optimize on cohort ROAS and payback, not taps.

Apple Search Ads reports impressions, taps, and installs. None of those tell you which keyword produced a paying subscriber. TapPilot joins your ASA spend to RevenueCat subscribers, so every campaign, ad group, and keyword carries trials, attributed revenue, and ROAS.

The loop

• Track — pull ASA spend + performance and RevenueCat subscribers, and reconcile them into true cohort economics.
• Understand — read cohort ROAS, Cost-per-Client, LTV, payback windows, and impression-share headroom per keyword.
• Optimize — mine new keywords, run approval-first automation, and restructure campaigns — with Mav, the AI copilot, grounded in your own data.