Paid acquisition, run like a portfolio
We help indie subscription apps connect ad spend to the subscribers who actually pay, then act on it with confidence.
Apple Search Ads is the highest-intent channel a subscription app has. But the tools around it stop at the install. They tell you what you spent and how many taps you bought, and leave you to guess whether any of it turned into revenue.
For an indie team, that guess is expensive. A campaign that looks cheap on cost-per-install can quietly lose money, while a pricier-looking keyword pays back in weeks. Without tying spend to the subscriber who converted, you're flying blind.
TapPilot closes the loop. We connect Apple Search Ads to RevenueCat, attribute revenue down to the keyword and campaign that earned it, and surface true cohort ROAS, payback windows, and impression-share headroom. Then Mav, our AI copilot, helps you decide what to do, and approval-first automation keeps the account tuned while you build the app.
What we believe
Revenue over vanity
Installs and tap-through rates feel good and tell you nothing. We measure what funds the business: trials, conversions, renewals, and the cohort ROAS behind every keyword.
You stay in control
Automation should remove busywork, not agency. TapPilot proposes; you approve. Nothing changes your account without a click, and everything is logged.
Honest, pragmatic advice
Our copilot is grounded in your real numbers and won't catastrophize or pad reports. It gives you a path forward, with the trade-offs spelled out.